When a company evaluates each market segment to determine which segment or segments present the most attractive opportunity to maximize sales, it is engaged in
A)repositioning.
B)positioning.
C)targeting.
D)segmenting.
E)situation analysis.

Question

Quizplus · Accepted Answer

Targeting involves evaluating each market segment to determine which segment or segments present the most attractive opportunity for a company to maximize its sales. It is a step that follows market segmentation and precedes product positioning.

When a Company Evaluates Each Market Segment to Determine Which