Norah has opened up a new sports bar in the heart of a big city. She has noticed that large segments of her customer base tend to be either adult males between the ages of 18-34 who are avid sports fans or working professionals from the local business district looking for a place to unwind after work. Norah now has to determine which of these two segments will provide her with the best opportunities. This process is known as
A)positioning.
B)repositioning.
C)segmenting.
D)targeting.
E)marketing.

Question

Quizplus · Accepted Answer

Segmenting involves dividing a market into distinct groups of consumers with similar needs and wants. In this case, Norah is dividing her market into two segments: adult males between the ages of 18-34 who are avid sports fans and working professionals from the local business district looking for a place to unwind after work.

Norah Has Opened Up a New Sports Bar in the Heart