The more intense the competition within a segment, the _________ (more/less)attractive it is to marketers.
Correct Answer:
Verified
Q129: A _ _ is a competitive analysis
Q130: Firms will often use a _ segmentation
Q131: _ segmentation is often the most difficult
Q132: The VALS framework identifies three primary motivations:
Q133: When the similarity in needs and wants
Q135: It is important for many firms to
Q136: _ segmentation information, such as age or
Q137: _ occurs when marketers evaluate each market
Q138: Variables such as occasions, loyalty, and usage
Q139: Marketers concerned about strategic fit when selecting
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