In what stage of the new-product development process would a company use a SWOT analysis and environmental scanning to determine where new products may be able to help strengthen the firm's marketing position?
A)idea screening
B)business analysis
C)test marketing
D)idea generation
E)new-product strategy development

Question

Quizplus · Accepted Answer

New-product strategy development involves analyzing the market and the company's own capabilities, where SWOT (Strengths, Weaknesses, Opportunities, Threats) analysis and environmental scanning are crucial for identifying areas where new products can enhance the firm's market position.

In What Stage of the New-Product Development Process Would a Company