When categorizing risk in new-product development, the highest level of risk occurs when
A)inadequate supply of materials delays production.
B)competitors copy products and sell them at a lower price.
C)the product fails to generate sales.
D)supplier cost savings are not achieved.
E)the product takes sales away from existing products.

Question

Quizplus · Accepted Answer

The Answer of When categorizing risk in new-product development, the highest level of risk occurs when
A)inadequate supply of materials delays production.
B)competitors copy products and sell them at a lower price.
C)the product fails to generate sales.
D)supplier cost savings are not achieved.
E)the product takes sales away from existing products.

When Categorizing Risk in New-Product Development, the Highest Level of Risk