At what stage of the product life cycle is price usually the highest?
A)decline
B)maturity
C)growth
D)introduction

Question

Quizplus · Accepted Answer

During the introduction stage of the product life cycle, prices are usually the highest because the product is new, demand is being created, and there are few or no competitors. This allows companies to set higher prices to recoup the costs associated with developing and launching the new product.

At What Stage of the Product Life Cycle Is Price