Research objectives are set during the problem definition step of the marketing research process.

Name: Research objectives are set during the problem definition step of the marketing research process.
Brand: Quizplus
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Question

Quizplus · Accepted Answer

Research objectives are indeed set during the problem definition step of the marketing research process, as this step involves identifying and clearly defining the problem or opportunity, which then guides the formulation of specific research objectives.

Research Objectives Are Set During the Problem Definition Step of the Marketing