Which step in the marketing research process includes setting specific, measurable research objectives?

Name: Which step in the marketing research process includes setting specific, measurable research objectives?
Brand: Quizplus
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Question

Quizplus · Accepted Answer

Plan development is the step in the marketing research process where specific, measurable research objectives are set. This step involves deciding on the exact information needed to address the research problem and determining a plan of action for obtaining this information.

Which Step in the Marketing Research Process Includes Setting Specific