To find out what scent consumers prefer for a new fabric softener, the researcher conducts a focus group and exposes the participants to several scents, asking them which one they would buy. This is an example of ______ research.
A) analytic
B) predictive
C) causal
D) exploratory
E) descriptive
Correct Answer:
Verified
Q41: Gathering data about what competitors are doing
Q42: Which tool would you use if you
Q43: Analise is the owner of a professional
Q44: The use of statistical techniques and algorithms
Q45: A marketer wants to discover financial information
Q47: Which tool has the ability to crunch
Q48: Company sales records, customer support records, and
Q49: Hiring people to tap phone lines or
Q50: Research plan development is also sometimes called
A)objective
Q51: In a marketing information system (MIS), data
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