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A Group of Consumers Is Given Various Types of Dishwasher

Question 69

Multiple Choice

A group of consumers is given various types of dishwasher detergent and is asked to use the products for six months. During that time, the consumers are to record in a journal their level of satisfaction with each product, noting what they liked and/or disliked about each. This is an example of


A) scanner data.
B) focus data.
C) panel data.
D) target research.
E) observation research.

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