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Toyota Wanted to Know What Features Were Used the Most

Question 63

Multiple Choice

Toyota wanted to know what features were used the most in their new cars, so they invited 10 people who owned Toyota cars to sit in a room with a moderator and answer questions. This is an example of


A) a focus group.
B) an interview.
C) secondary research.
D) an experiment.
E) snowballing.

Correct Answer:

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