Oliver is conducting market research for a large pharmaceutical company. During discussions with study participants they are concerned about who will see their response. What should Oliver discuss with the participants in order to help ease their concerns?
A) companies will cease to do research.
B) how the company performs data visualization.
C) the company's ethical guidelines.
D) individuals will be less willing to participate in research.
E) research results will be suspect.
Correct Answer:
Verified
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