You Work for a Marketing Research Company and Have Been

You work for a marketing research company and have been assigned to lead a new research project. Your team has specified the main objectives of the research project and has identified potentially relevant contextual factors. What else do you and your colleagues need to do before developing a research plan?

A) conduct a pretest
B) define the consumer population of interest
C) determine the best research design
D) gather primary data
E) determine the hypotheses