The more public the purchase decision, the less impact reference groups are likely to have on the consumer.

Name: The more public the purchase decision, the less impact reference groups are likely to have on the consumer.
Brand: Quizplus
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Question

Quizplus · Accepted Answer

Reference groups tend to have a greater impact on consumer behavior for products that are more public because individuals often look to others for guidance or validation in their choices, especially when the purchase is visible to others.

The More Public the Purchase Decision, the Less Impact Reference