According to your text, ________ are one of the greatest influences on consumer behavior.
A)advertising messages
B)family members
C)knowledgeable salespeople
D)reference groups
E)opinion leaders

Question

Quizplus · Accepted Answer

Reference groups are one of the greatest influences on consumer behavior because they provide individuals with a sense of belonging and identity. They also provide individuals with information about products and services, and they can influence individuals' attitudes and behaviors.

According to Your Text, ________ Are One of the Greatest