Individuals who exert an unequal amount of influence on the decisions of others because they are considered knowledgeable about particular products are called
A)company leaders.
B)product pushers.
C)reference group leaders.
D)marketing gurus.
E)opinion leaders.

Question

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The Answer of Individuals who exert an unequal amount of influence on the decisions of others because they are considered knowledgeable about particular products are called
A)company leaders.
B)product pushers.
C)reference group leaders.
D)marketing gurus.
E)opinion leaders.

Individuals Who Exert an Unequal Amount of Influence on the Decisions