Marketers are particularly interested in targeting Baby Boomers because they typically possess which two things that marketing professionals seek?
A)higher education levels and disposable income
B)higher paying jobs and greater interest in leisure activities
C)greater purchasing power and more consumer confidence
D)disposable income and free time
E)higher paying jobs and higher education levels

Question

Quizplus · Accepted Answer

Baby Boomers generally have greater purchasing power due to accumulated wealth over their careers and more consumer confidence, making them an attractive target for marketers.

Marketers Are Particularly Interested in Targeting Baby Boomers Because They