When it comes to marketing for nonprofit organizations, what obstacle must marketers overcome?
A)They must emphasize the services provided to donors in a unique way in order to secure donations.
B)They must figure out a way to eliminate individual donations and instead secure more federal funds.
C)They must convince donors to support the mission of the organization without receiving any direct benefit.
D)They must create a tangible product that donors will want to have.

Question

Quizplus · Accepted Answer

Nonprofit marketing often involves convincing donors to support the mission of the organization without expecting any direct benefit in return, unlike traditional consumer marketing where the focus is on the benefits or value the consumer receives.

When It Comes to Marketing for Nonprofit Organizations, What Obstacle