If the value of the euro increases relative to the dollar, Disney might attract European families by advertising specially priced tourist packages. In this scenario, what global marketing environment factor would Disney be capitalizing on?
A)currency fluctuation
B)lowered trade barriers
C)international economic cooperation
D)income distribution levels
E)cultural fit

Question

Quizplus · Accepted Answer

The Answer of If the value of the euro increases relative to the dollar, Disney might attract European families by advertising specially priced tourist packages. In this scenario, what global marketing environment factor would Disney be capitalizing on?
A)currency fluctuation
B)lowered trade barriers
C)international economic cooperation
D)income distribution levels
E)cultural fit

If the Value of the Euro Increases Relative to the Dollar