Read the following statements regarding strategic planning to determine which is accurate.
A) The strategic plan is shaped by the organization's marketing mix.
B) Strategic planning, even if done well, does not increase the likelihood of success.
C) Strategic planning helps ensure marketers will select the right marketing mix strategies.
D) Strategic planning principles are applicable only to business situations.
E) Strategic planning is best used as a one-time process completed when a firm outlines its objectives.
Correct Answer:
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