If Energizer batteries began selling t-shirts featuring its infamous Energizer bunny to try to capitalize on its brand name, this would be an example of

Name: If Energizer batteries began selling t-shirts featuring its infamous Energizer bunny to try to capitalize on its brand name, this would be an example of
Brand: Quizplus
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Question

Quizplus · Accepted Answer

This is an example of diversification because Energizer is introducing a new product (t-shirts) in a new market (apparel) that is different from its existing battery market.

If Energizer Batteries Began Selling T-Shirts Featuring Its Infamous Energizer