In 1996 McDonald's started offering the Arch Deluxe. From the beginning the product failed to sell well, further compounded by low growth in fast food sales McDonald's discontinued the product. Under the BCG Matrix the Arch Deluxe would be considered a

Question

Quizplus · Accepted Answer

The Arch Deluxe would be considered a "dog" in the BCG Matrix because it failed to sell well and did not achieve a high market share in a low-growth industry, indicating it was a product with low market growth and low market share.

In 1996 McDonald's Started Offering the Arch Deluxe