The production era continued until consumer demand could not keep up with the growth in production and new strategies were needed to maximize success.

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The production era, which lasted until the 1920s, was characterized by businesses focusing on production efficiency and scale, assuming that products would sell as long as they were available and affordable. It ended when it became clear that simply producing goods was not enough to guarantee sales due to market saturation and changing consumer needs, leading to the development of new marketing strategies focused on understanding and meeting consumer demands.

The Production Era Continued Until Consumer Demand Could Not Keep