The marketing concept strategy was short lived, giving way to what is the dominant strategy in today's marketplace, that of sales orientation.

Name: The marketing concept strategy was short lived, giving way to what is the dominant strategy in today's marketplace, that of sales orientation.
Brand: Quizplus
Rating: 5.0 (42 reviews)

Question

Quizplus · Accepted Answer

The marketing concept, which focuses on identifying and meeting the needs and wants of customers, remains a dominant strategy in today's marketplace, rather than giving way to a sales orientation approach.

The Marketing Concept Strategy Was Short Lived, Giving Way to What