Compare the Following Statements Regarding Relationship Marketing to Determine Which

Compare the following statements regarding relationship marketing to determine which is most accurate?

A) Relationship marketing is best described as the use of personal selling to persuade consumers to buy products.
B) Relationship marketing depends upon the large-scale customer data sets in order to craft customized offers to customers.
C) Relationship marketing is most successful when firms focus on attracting, maintaining, and enhancing customer relationships.
D) Relationship marketing has waned as a viable strategy with the advent of the Internet.
E) Very few companies in today's marketplace are engaged in relationship marketing.