Nature Quest Is a Company That Sells Clothing and Gear

Nature Quest is a company that sells clothing and gear related to all types of outdoor activities. In an effort to stave off competition, the company has begun keeping a log of customer interests and hobbies so it can alert them to local events of relevance, as well as send them articles that pertain to their favorite activities. In addition, Nature Quest has added a section to its website where customers can post pictures of themselves using the store's gear. These efforts illustrate how the firm is engaged in

A) logistics.
B) relationship marketing.
C) a sales orientation.
D) personal selling.
E) societal marketing.