The Estée Lauder Company Founded the Breast Cancer Campaign in 1992

The Estée Lauder Company founded the Breast Cancer Campaign in 1992 with the launch of the iconic Pink Ribbon. As part of its commitment to breast cancer research, education, and medical services, the company donates a percentage of its specially marked products to over 60 breast cancer organizations around the globe. To date, it has raised more than $79 million to this cause. This is an example of

A) philanthropic marketing.
B) stakeholder responsibility.
C) corporate philanthropy.
D) ethical marketing.
E) corporate volunteerism.