According to Your Text, What Is the Biggest Mistake Marketers

According to your text, what is the biggest mistake marketers make when evaluating the success of their CSR programs?

A) not including all significant stakeholder groups in the auditing process
B) including all significant stakeholder groups in the auditing process
C) using both quantitative and qualitative measurements
D) not evaluating the CSR program because of the financial impact it will have on the firm
E) failing to evaluate the financial impact the auditing process will have on the firm