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Patagonia, a California-Based Clothing Company, Is Deeply Committed to the Environment

Question 55

Multiple Choice

Patagonia, a California-based clothing company, is deeply committed to the environment. The company makes fleece jackets out of recycled bottles, uses solar panels to generate most of the electricity at its headquarters, and even tells its customers in its advertisements to think twice before buying anything, all in an effort to reduce its carbon footprint. This is an example of how Patagonia is engaged in


A) value-driven marketing.
B) corporate philanthropy.
C) sustainable marketing.
D) eco-marketing.
E) tactical greening.

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