A sustainable ________ ________ strategy entails reshaping the industry through the creation of differential value for consumers and through making contributions to society in the form of both reduced costs and reduced environmental impact.
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Q125: Marketers seeking to reduce costs and the
Q126: An environmental marketing activity that involves substantive
Q127: A movement made up of citizens and
Q128: The practice of recreational traveling in a
Q129: A group of sustainability-oriented customers and the
Q131: The movement of citizens, government agencies, and
Q132: A critical component of overcoming the barriers
Q133: Because green products sometimes cost more to
Q134: U.S. marketers rationalize sustainability strategies using _
Q135: To combat consumers' negative _ of sustainable
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