Customer relationship management is an overall strategy that unifies a company's activities with the goal of achieving customer satisfaction through the right actions, attitudes, and systems.

Question

Quizplus · Accepted Answer

Customer relationship management (CRM) is indeed a strategy designed to help companies increase their productivity and improve customer satisfaction and retention by aligning business processes and technology to more effectively manage all interactions with customers.

Customer Relationship Management Is an Overall Strategy That Unifies a Company's