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You Would Like to Develop a Customer Relationship Management (CRM)for

Question 152

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You would like to develop a customer relationship management (CRM)for your specialty leather goods store and have started the process of developing this system. You have identified your current customers and understand how these customers interact with your business. You are in the process of gathering customer information using customer purchase history, your customer loyalty program, and customer surveys. What are the next steps in your pursuit of establishing a CRM program?

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Your next step in the process is to stor...

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