Both Walgreen's and CVS have developed their own versions of products such as allergy medication, pain relievers, and cold remedies. Each retailer developed the products and they are sold only in their own stores. These types of products are referred to as private label brands.

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Private label brands, also known as store brands or own brands, are products developed by a retailer and sold exclusively in their own stores. Walgreens and CVS developing their own versions of medications and selling them only in their stores is an example of private label branding.

Both Walgreen's and CVS Have Developed Their Own Versions of Products