Throughout the brand's history, General Mills had portrayed champion athletes on its boxes of Wheaties cereal, along with the tagline "The Breakfast of Champions." This unique set of associations that consumers will make with the Wheaties brand is referred to as brand

Question

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The unique set of associations that consumers make with a brand, such as Wheaties being associated with champion athletes, is referred to as brand image.

Throughout the Brand's History, General Mills Had Portrayed Champion Athletes