A strategy in which two or more companies issue a single product in an effort to capitalize on the equity of each company's brand is called
A)dual branding.
B)partner branding.
C)brand revitalization.
D)co-branding.
E)brand extension.

Question

Quizplus · Accepted Answer

Co-branding is the strategy where two or more companies form a partnership to brand or market a product, leveraging the brand equity of each company involved.

A Strategy in Which Two or More Companies Issue a Single