Tiffany is well-known as a luxury brand of jewelry. The iconic Tiffany blue box, along with its blue jewelry bag, has been used for over 100 years. By communicating class and sophistication, Tiffany's packaging is an example of how packaging
A) can mislead a customer.
B) promotes a brand's image.
C) contributes to low brand equity.
D) takes away from a brand's image.
E) can take the place of advertising.
Correct Answer:
Verified
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