Watch Manufacturer Festina Designed a Diving Watch Called the Profundo

Watch manufacturer Festina designed a diving watch called the Profundo. The quality promised by Festina in making the Profundo is that this watch stays waterproof. To back up its claim, the watch is sold in a transparent bag filled with distilled water, convincing customers of the watch's high quality. This most likely is an example of how packaging

A) differs completely from advertising.
B) reinforces the brand's image.
C) upstages the brand's image.
D) can turn off a customer through gimmicks.
E) contributes to low brand equity.