According to your text, social media can support the goal of building a successful brand in two main ways: by allowing the firm to develop deeper relationships with customers, and by
A)allowing firms to build a customer database to use to promote other products.
B)generating positive-word-of-mouth communication about the brand across social networks.
C)allowing the firm to offer coupons and discounts to a larger number of customers.
D)reducing the number of other promotional activities in which the firm must engage.
E)having the ability to track the competition on social networks.

Question

Quizplus · Accepted Answer

Social media supports brand building by enabling deeper customer relationships and facilitating positive word-of-mouth across networks, which is crucial for brand reputation and reach.

According to Your Text, Social Media Can Support the Goal