Big Ben Watches Are a Premium Timepiece Made of Superior

Big Ben watches are a premium timepiece made of superior Swiss technology. The current product manager wants to use a generic brown box to house the product in order to save money. How might this affect customers?

A) the brown box will signal high quality to customers.
B) the customers will develop a positive brand image
C) customers will likely perceive the product to be of poor quality.
D) customers will not recognize the product.
E) customers will be unaffected