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What Happens in the Zero Moment of Truth

Question 48

Multiple Choice

What happens in the zero moment of truth?


A) a customer decides whether or not the purchase was a good decision
B) a customer enters a store with the intention of buying something
C) a customer uses a digital device to begin learning about a potential purchase
D) a customer first encounters a product on the store shelf
E) a customer interacts with a product for the first time after buying it

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