By Interacting with Consumers in a Fun, Helpful, and Interesting

By interacting with consumers in a fun, helpful, and interesting manner, social media can help build a successful brand in two main ways: by allowing the firm to develop deeper relationships with customers and by

A) reducing consumers' call to action.
B) generating positive word-of-mouth communication about the brand.
C) promoting social media as a place for consumers to buy goods.
D) keeping customers from visiting competitors' sites.
E) generating ideas for new goods and services.