Lar Silberbauer, Senior Global Director of Marketing at Lego Group

Lar Silberbauer, senior global director of marketing at Lego Group states that companies will struggle to leverage the full potential of digital media if they fail to

A) place their companies on as many social platforms as possible.
B) see social platforms as a means for engagement and creation.
C) address negative word-of-mouth that appears on social platforms.
D) incorporate location-based marketing techniques to provide context to social interactions.
E) commit the vast majority of company resources to building social platforms.