According to Your Text, Many Firms Today Invest Customer-Support Resources

According to your text, many firms today invest customer-support resources into programs that monitor social media so they

A) can mine data to uncover the latest fad or craze that has consumers excited.
B) do not feel isolated in terms of what is occurring in the social media environment.
C) can find new ways to highlight faults of competing firms.
D) can find new ways to deliver advertising content to consumers.
E) can respond to complaints before they damage the firms' online reputations.