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According to Your Text, the Rise of Digital and Social

Question 102

Multiple Choice

According to your text, the rise of digital and social media marketing has raised the level of attention placed on three distinct ethical areas: unethical targeting of digital customers, ethical best practices in use of social media for marketing purposes, and


A) combating negative word-of-mouth.
B) unethical use of advertising campaigns on social networks.
C) targeting consumers to create user-generated content.
D) online privacy and information security.
E) keeping social platforms relevant with current information.

Correct Answer:

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