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Perhaps the Most Famous Online Retailer in the World Today

Question 52

Multiple Choice

Perhaps the most famous online retailer in the world today, Amazon.com is guided by two principles: always putting the customer first and


A) always thinking about what the company needs to do in the short-term.
B) forgoing short-term financial gains to reinvest profits into its technology.
C) not getting carried away by the latest fads and innovations.
D) finding new ways to get the company's name in front of the consumer.
E) streamlining its promotion tactics to be more effective.

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