Volume maximization is the same thing as penetration pricing.

Name: Volume maximization is the same thing as penetration pricing.
Brand: Quizplus
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Question

Quizplus · Accepted Answer

Volume maximization and penetration pricing are both pricing strategies that aim to increase sales volume. Volume maximization focuses on selling a large number of units at a low price, while penetration pricing involves setting a low price to attract new customers and gain market share.

Volume Maximization Is the Same Thing as Penetration Pricing