Which statement regarding pricing is true?
A) Marketers should keep prices low during the introductory stage of the product life cycle.
B) A price-skimming strategy is often used during the growth and maturity stages of the product life cycle.
C) Choosing a price is a one-time decision that is made for each individual product.
D) Pricing strategies should be reevaluated throughout the product life cycle.
E) Initiating price increases is one of the least challenging aspects of pricing.
Correct Answer:
Verified
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