A set of three or more companies directly linked by one or more of the upstream and downstream flows of products, services, finances, and information from a source to a customer is referred to as a marketing chain.

Question

Quizplus · Accepted Answer

This description refers to a supply chain, not a marketing chain. A supply chain involves the flow of goods, services, money, and information from suppliers to customers, while marketing chain specifically pertains to the distribution aspect of marketing.

A Set of Three or More Companies Directly Linked by One