The practice of focusing on the identificationand recruitment of individuals to advocate a company's products, services, and brands rather than focusing exclusively on prospective buyers is referred to as
A) behavioral targeting.
B) showrooming.
C) viral marketing.
D) customerization.
E) influencer marketing.

Question

Quizplus · Accepted Answer

Influencer marketing involves identifying and recruiting individuals who can advocate for a company's products, services, and brands, often leveraging their social media presence and influence over potential customers.

The Practice of Focusing on the Identificationand Recruitment of Individuals