Which of the following is most accurate in describing influencer marketing?
A) There is rarely any type of compensation involved for influencers.
B) Influencer marketing is based on the concept of personal influence as a behavioral concept.
C) Influencer marketing is most effective when used in traditional media.
D) Most influencer marketing has a political purpose.
E) It is limited in scope because businesses have been unable to find suitable influencers for most products.

Question

Quizplus · Accepted Answer

Influencer marketing is based on the concept of personal influence, where influencers leverage their authority, knowledge, or relationship with their audience to affect purchasing decisions.

Which of the Following Is Most Accurate in Describing Influencer